YanantinCo

YanantinCo is a fashion brand that seeks to elevate appreciation for the yanantin philosophy, Peruvian textile heritage, and the incredible alpaca superfiber.

Scope:

Branding
Packaging
Collateral Design

Cecilia Ramirez was born in the cold mountains of central Peru and raised in sunny California. She has spent her life traveling between the two places internalising the concept of duality and harmony.

 

She entrusted us with the important task of transmitting through Branding her vision of transcendence and the luxury that her garments really represent, since they are not only to be worn for life, but to be inherited.

A cornerstone of indigenous Andean philosophy is the concept of yanantin, which holds that duality exists not to separate, but to connect all things in harmony, and that the sum of such connection is greater than its parts. 

We designed a pattern made of the simplest forms, like atoms, what we wanted to express is that the universe is like an infinite fabric of which we are part, like threads, we become one with the dust of the earth and the stars. The wisdom of our ancestors is still in our consciousness and it is time to remember it.

Model photos by Joseph Robert Krauss.

Stylist: Cain Lee

 

Studio Photos by C129

Stylist: Oscar Olivas

 

Flat Lays photos by Carly Choy

 

Slogan & Brand Message by Juhi Baig