Ramblin Man is a unique space. It started out as a bar, but through the strategy we all realized that it was actually a creative and cultural center. A place that responds to the needs of its community by adopting different formats. It can be a music venue, a pop-up store, an art and design marketplace… the possibilities are endless. One thing we were always sure of is that it would all revolve around the outdoor experience, the exchange around beer, wine and food.

What we wanted to communicate with the identity, apart from a literal nod to the name (which besides being a concept, is inspired by a song) was the freedom that the space offers, a freedom that allows you to be yourself and meet like-minded people. Being in constant movement, restless, creative, trying new things and keeping a young spirit regardless of age.

Alluding to the freedom offered by the space, we set ourselves the task of designing labels for the house wines as a branding exercise, posing the question of how to take the concept out of the space.