iam Vegan Babe is a vegan restaurant located in Bali. The reason why they started this project is because they consider they have a gift: the gift of creating. Creating food that gives health, creating a space that gives happiness, and creating good vibes that improve people’s lives.

They came to us with the certainty that we would know how to communicate their purpose because they felt, from what they could see from a distance, that we shared the same values and they were right. From the first meeting, we also knew that we were meant to meet 🙂

We created a graphic language through the color palette, texture, logotypes and graphics, that connotes the vibe you feel when you are in the space, taste their delicious dishes, or interact with their staff… a vibrant, welcoming sensation, full of love and gratitude.

There is a great power in affirmations, something almost magical, the client reminded us every time: I am kind, I am love, I am compassion, I am peace, I am happy,  “iam Vegan Babe”… We used these phrases in merchandising to share his message of positivism to everyone who crosses their path.