Evoca
Evoca is a bespoke furniture store, inspired by French aesthetics. It is formed by a group of designers and specialists in interior design and decoration.
Scope:
Naming
Branding
They entrusted us with the creation of the name of their brand, (Evoca in Spanish means: to evoke) which refers to the fact of remembering one thing to another by its resemblance. Our intention was to talk about this French inspiration when the furniture is displayed in Mexican homes.
The identity is a combination of highly stylized features that evoke nostalgia and recall the concept, with a super bold typography that gives us a gesture of adaptability and modernity. Since this furniture, depending on the context, can also achieve this balance.
Photos by C129