Cuna de Piedra Limited Edition

We have worked hand in hand with Cuna de Piedra since its launch in 2019. This time we designed their new packaging line for Limited Editions. A packaging that had to be versatile so that it could easily adapt to the different bars they release and that also had to solve a special request of the client: to give recognition to the person of their team who was responsible for the development.

Scope:

Packaging Design

Our solution to distinguish these packages from the line chocolates was to create a much simpler and minimalist design, leaving a space in the middle to place a sticker with the information of each bar, which could be easily identified both by the team and their customers. The shape of the sticker is inspired by the tahonas, a stone instrument used for grinding.

To solve the part of the recognition to the person who develop each bar, we decided to leave a space for their signature under the legend: “Edition created by”. As it is a limited edition, there will not be too many packages, so for them it will be like giving autographs.

These solutions of customisation of the packaging after being printed, was made to reduce printing costs, since this way it allows us to print more packaging that can be used in different bars and also, we avoid any kind of waste.

Photos by Caroga

Cuna de Piedra is bean-to-bar chocolates brand, which seeks to demonstrate through the level of its team, its products, and its processes, that what is made in Mexico is of high quality, and we are proud to be part of this project.