CEMEX Energía is a subsidiary of the multinational building materials company CEMEX. This business unit has extensive international experience developing infrastructure to provide energy to thousands of supply points as well as running power stations and commercialising fossil fuels.

Being a subsidiary of a company with a strong global brand presence, the design had to follow the CEMEX guidelines and at the same time transmit CEMEX Energía’s own brand essence.

The content strategy and site navigation was defined through various workshops with the client. The design process was carried out in coordination with Ilinium, the company responsible for web development.