Bodegón de Rosas is a Spanish food restaurant located in Monterrey, Mexico. Our client came to us to develop a 360 project and give personality to every single detail.

We started developing the Brand Strategy, discovering that the purpose of the project is to bring to Monterrey all the good things about the Spanish lifestyle… not only through food and wine, but also through the culture of enjoyment, sharing the dishes, the after-work “cañita”, the music, the hustle and bustle, but above all, that special way they have of separating life from work, relaxing and simply enjoying the moment without pretensions.

The perception we sought to achieve is as if Bodegón de Rosas were a bar of a lifetime. Through the experience, we wanted both the flavors and the ambiance to transport you to Madrid.

For the Branding, we were inspired by the traditional “tascas castizas” and contemporary Spain, using different typographies and graphic arrangements to create a very extensive brand universe and give the feeling that the place has evolved over time.

The Interior Design was done in collaboration with Estudio Tanguma, who were also in charge of the construction supervision.