About Us

VVORKROOM is an award-winning strategy-driven creative studio based in Barcelona, Mexico City and Monterrey, specialized in branding and strategy with a distinctly human approach.

It was founded by Vicky González, a Creative Director and Brand Strategist with 17+ years in the industry, including a decade at the helm of the famed Mexican creative studio she co-founded, Futura. She has developed brands across diverse industries in over 15 countries.

VVORKROOM values are simple: connection with clients, personalized attention, strong design aligned with strategic vision, and respect for deadlines.

Our Story

Vicky began working as a graphic designer in 2006 in Monterrey, a Mexican city that its considered as one of Latin America’s most relevant design hubs.

In 2008 she co-founded Futura. After nearly a decade at the helm of the studio, Vicky decided to leave the project in order to explore her own strategy-focused approach to design.

In 2018 she founded VVORKROOM with the vision of keeping the studio small so she could be involved in every project that came along. It is at that moment when she meets Ricardo Acuña who becomes the first member of the studio and a key piece in the development of it. Ricardo is a graphic designer with a master’s degree in Branding.

Later, Karla Cantú joins the team. Karla is an economist, with a master’s degree in Management Coaching and Leadership with more than 10 years working in the creative industry. She started as an independent consultant for the studio and today she is VVORKROOM’s Executive Director.

Since the beginning they established the rules that are still respected to this day: Being human before anything else, seeing clients, co-workers and suppliers as people, not as tools to achieve goals. To be open, respectful and friendly at all times and to respect deadlines as much as rest hours.

Our Services

Brand Strategy, Creative & Art Direction, Brand Identity, Naming, Product Design, Packaging Design, Editorial Design, Interior Design, Copywriting, Website Design & Development.

Awards

LAD Awards – Food Packaging 2024
The Spirits Business – Gold Medal Packaging Design 2022
LAD Awards – Food Packaging 2021
LAD Awards – Spirits Packaging 2021
Chocolate Alliance Awards – Best Packaging Design 2020

TALKS & WORKSHOPS

Doméstika: Online Course
¿Estoy donde quiero estar? UDEM, 2023
Tip Talks Tec de Monterrey, 2022
Tip Talks Tec de Monterrey, 2021
Chispa Fest, 2021

Before VVORKROOM:
Behance Portfolio Review, 2015
Behance Portfolio Review, 2014
Dejando Huella, 2014
Diseño Punto Mx, 2013
Noches de Diseño UDEM, 2012
Materia Prima, 2011