VVORKROOM was founded by Vicky González, a Creative Director and Brand Strategist with over 19 years of experience. She spent nearly a decade leading Futura, the acclaimed Mexican creative studio she co-founded, and has developed brands across a wide range of industries in more than 15 countries.
She launched VVORKROOM in 2018 with a clear vision: to keep the studio intentionally small, allowing her to stay deeply involved in every project. That same year, Ricardo Acuña joined the team. A graphic designer with a master’s degree in Branding, Ricardo quickly became instrumental in shaping the studio’s strategic and creative direction.
Shortly after, Karla Cantú became part of the team. An economist with a master’s in Management Coaching and Leadership, Karla brought over a decade of experience in the creative industry. Initially an independent consultant for the studio, she now serves as VVORKROOM’s Executive Director.
In 2023, Karla Cruz came on board, contributing her 15+ years of expertise in branding, design, music, and creative thinking.
From day one, VVORKROOM has operated by a set of guiding principles that remain unchanged: Be human above all. Treat clients, collaborators, and suppliers with empathy and respect, not as means to an end. Communicate openly. Stay kind. Honor deadlines, and honor rest just as much.
