Yoplait is one of the world’s leading yogurt brands, enjoyed in more than 50 countries. In Mexico, the brand’s journey began in 1994 through a partnership with Sigma Alimentos, which has been responsible for producing, distributing, and marketing Yoplait products for more than 30 years.

Today, Mexico’s yogurt market is valued at approximately $1.6 billion and is projected to surpass $2 billion in the coming years. Within this growing category, Greek yogurt has emerged as one of the fastest-growing segments, driven by consumers seeking higher-protein and more functional food options.

At the height of this momentum, Yoplait Griego decided it was time for its next big move.

With their product family constantly growing, the brand felt it was time for a visual and strategic evolution. They were looking for a rebranding for Yoplait Griego that could truly show off its quality, creaminess, and freshness, and they trusted us with the job.

We took on the challenge of breathing new life into the identity of an iconic lineup, making sure that the moment it hit the shelves, it instantly screamed premium quality, innovation, and a healthy lifestyle.

But our partnership with Yoplait didn’t stop at delivering a new look. Since that milestone, we’ve been working hand-in-hand with the brand on a multi-front design strategy, covering everything from internal communication, POP materials, and BTL activations, to cool promotional merch, and more.

Through this close, ongoing collaboration, we’re still driving Yoplait Griego’s stellar growth, turning a global brand’s essence into amazing local results.